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DEVELOPMENT BANK OF NIGERIA LAUNCHES NEW TELEVISION COMMERCIALS

The Development Bank of Nigeria (DBN) recently relaunched a new multi-media campaign targeted at Nigeria’s teeming Micro, Small and Medium Enterprises (MSMEs) on how to access the DBN loan through the various Participating Financial Institutions (PFIs).

The campaign features a series of 60 second TV and online commercials aptly recounting the struggles of entrepreneurs who must meet their customers’ orders despite seemingly impossible deadlines. The stories progress with the protagonist in a frantic search for loans to help them meet their client’s orders; family and friends disappoint them but at the climax of their struggle, DBN provides a solution through her financing which is available through commercial banks, micro finance banks, and other financial institutions with tenors of up to ten years and eighteen months moratorium, where necessary.

The radio commercials, which are in 5 languages (Pidgin, Igbo, Hausa, Yoruba and English), also capture the similar yearning for expansion, which most entrepreneurs desire.

Commenting on the launch of the TV Commercials, the Managing Director of the bank, Mr. Tony Okpanachi, said “there are a lot of innovative and brilliant entrepreneurs out there who are critically challenged by access to financing and have no clue on how to address it. The commercial is intended to educate the public on the available funds from DBN for the development of the MSMEs, which is globally acknowledged to be the engine room of growth for any economy.”

According to him, “the visibility of the bank to the business community in Nigeria has brought about a lot of enquiries. We are using the TVC to educate the business owners on how to access funds for their businesses.”

DBN is a wholesale Development Finance Institution (DFI) providing sustainable financing through eligible Participating Financial Institutions (PFIs), who in turn, lend to end-borrowers - Micro, Small and Medium Enterprises (MSMEs) for the development of that segment. The bank recently opened an office in the commercial capital of the country; Lagos, for proximity to the Participating Financial Institutions (PFIs).